We’ve all heard the horror stories of what actually goes into your cola drink – artificial ingredients, burnt sugar for colour, phosphoric acid, but still there are 1.9 million cola soft drinks consumed every day. Karma Cola’s original recipe not only uses ingredients that are natural and organic, but as the name suggests what goes around really does come back around. By using Fairtrade ingredients the foundation are giving back to the source of their drinks in more ways than one.
For the completely natural cola flavour and colour, Karma Cola uses the real cola nut – produced in the Boma Village in Sierra Leone. In West Africa, cola is a large part of many people’s lives. From medicine, to ceremonies and rituals, this nut has many uses to the people here – and the Karma Cola foundation is committed to respecting the origin of this ingredient.
By going directly to the source, the foundation pays the cola farmer’s a great price for their work, based on the principle that trade is aid. What’s more, part of the proceeds of every bottle sold goes directly back to the village to invest in their community – and in the wake of a civil war, and with new threats from the Ebola crisis this funding is now more important than ever. Already this money has been spent on building a bridge to connect two villages, sending young students to school, and building a rice processing centre to help the community become even more self-sustaining.
Having tried Karma Cola I can tell you that it’s delicious, made better by the fact I know I’m not consuming anything artificial. The flavour of the drink comes from all real ingredients; organic malt, natural spices and vanilla. What’s more, I feel great knowing that the people sourcing every one of these natural ingredients are getting the income they deserve! The company get their vanilla bean from the Forest Garden Growers Association in Sri Lanka, and their Fairtrade organic sugar comes from the Suminter Organic Farmers Cooperative in Bhimanagar, India. And if cola isn’t your kind of drink, the company also produces Gingerella Ginger Ale, or Lemony Lemonade – spread some good karma when you have your next drink!
Karma Cola is available in Harvey Nichols and Selfridges or via the website.