Last May, OTTO – a luxury Italian menswear brand – launched their store in Mayfair, London. The brand aim to bring together elegance, supreme Italian artisans (who hand-pick the pieces for the showroom), exceptional craftsmanship, the finest attention to detail and use of materials that are available to make sure their clients feel sophisticated, stylish and well-dressed after their visit.
OTTO has everything that a man would need in his wardrobe covered in their boutique located on Grosvenor Street. Visiting the boutique is by appointment only ensuring customers can enjoy the bespoke and tailor-made service in all its glory.
Every detail of OTTO has been considered carefully from the suits on display to the fabrics which upholster the walls of each room to reflect the tailoring of the suits – the design of the store projects style and elegance throughout. The showroom is the heart of the boutique – displaying the finest and most desirable pieces on offer – but the store goes above and beyond, complementing the showroom and exclusivity of the service with a refreshment area, a kitchen, a lower ground floor which has been divided into two retail rooms and an area for VIPs (the place to enjoy a cigar or espresso on the garden terrace) as well as a private gym area featuring a steam room, a massage area and changing rooms.
The lower ground space is dedicated to tailor made suits and is also home to a sitting room and a bar – so you can enjoy a drink of your choice whilst you browse the store, making the shopping experience even more comfortable and personal!
We co-hosted a fabulous PA event here last week, 2o of us were lucky enough to experience Tony Giallonardo’s (the founder and designer) hospitality and expertise, everyone who came raved about Tony’s brilliant concept.
A real gem for your Little Black Book, do you have other suggestions you would like to share?