Ida Ruby is a lovely brand that pays homage to pin-up girls, vintage glamour and the belief that all the clothes we wear should be an extension of ourselves. They recently launched their Spring/Summer collection for 2013 which features a range of beautiful corsets, basques and bustiers in a variety of shapes and colours.
The online store launched in March 2013 and sells vintage-inspired corsets for women of all shapes and sizes. Ida Ruby is also working in partnership with the Eve Appeal – a charity funding research into gynaecological cancer in women. For every sale, Ida Ruby donates 50p to the charity.

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